01 / Equipment
Equipment
Tools built for speed, power, resistance, and repeatable training.
ResistanceDragPowerTechnique
Explore Equipment
Aquatic Performance // Engineered
Built
for speed.
Lavajaw develops performance equipment, connected training technology, and digital systems for competitive swimming.
01 // The System
Hardware. Software.
One performance system.
Training equipment shouldn't exist in isolation. Lavajaw is building physical tools and digital systems designed to work together—from resistance and sprint training to athlete data, team operations, and performance reporting.
02 / Technology
Technology
Connected tools designed to turn training into useful information.
Heart RateSessionsAthlete DataCoach Tools
Explore Technology
03 / Software
Software
Lavajaw Connect for athletes and coaches. Lavajaw Teams for stores, camps, and operations.
ConnectTeamsCampsReports
Explore Software
02 // Performance Equipment
One belt.
Multiple ways to create resistance.
Lavajaw is developing a modular resistance platform built around a common athlete interface. Change the attachment—not the entire system.
Swipe attachments →
Lavajaw Power Belt
Short Resistance
For partner and close-range resisted swimming.
In developmentLong Resistance
For extended tether and assisted/resisted applications.
In developmentStationary Tether
Anchor-based power training.
In developmentParachute
Portable drag resistance.
In developmentDrag Attachment
Additional water resistance.
In developmentConnected Module
Sensor and performance integration.
Concept
Lavajaw Labs // Concept imagery — not a released product
03 // Connected Training
Training creates data.
Make it useful.
Lavajaw is exploring simple, practical ways to connect athlete training with meaningful performance information. Heart-rate integration is one of the first areas of development.
Concept // Heart-rate module
LIVE SESSIONSample data
AthleteAlex Morgan
Set8 × 25 Max
SessionSprint Power
Rep06 / 08
Recovery00:37
HEART RATE164BPM
Connected performance // In developmentConcept interface
01Collect.
02Review.
03Learn.
04Repeat.
Explore Lavajaw Technology →Connected performance // In development
04 // Lavajaw Labs
The water is our lab.
Products should begin with real problems and improve through real use. Lavajaw brings coaches, athletes, designers, manufacturers, and technology together to build, test, refine, and repeat.
01 // Define
Concept
Define
Start with the athlete, coach, or training problem.
02 // Build
Concept
Build
Turn the idea into something that can actually be tested.
03 // Test
Concept
Test
Put it in the water.
04 // Refine
Concept
Refine
Let performance and feedback shape the next version.
Real training → Real feedback → Better products
Enter Lavajaw Labs →05 // High Velocity
Train where
we test.
High Velocity is Lavajaw's sprint-performance environment—bringing athletes, coaches, equipment, and training technology together around one goal: swimming faster.
Camps and clinics become more than events. They create opportunities to teach, test, measure, learn, and improve.
01Train
Sprint development and performance education.
02Test
Real-world application of Lavajaw equipment and technology.
03Learn
Reporting and feedback for athletes and coaches.
06 // Camp Operations
Run the camp.
Not the spreadsheet.
Lavajaw Teams is building tools that make camps easier to operate—from registration and payments to rosters, athlete information, reporting, and post-camp communication.
RegistrationPaymentsRostersGroupsReportsCommunication
Sprint CampConcept
Registrations147
RosterSession 02
PaymentsReconciled ✓
GroupsSprintTechniqueDevelopment
Athlete ReportsReady
CommunicationSend Update
07 // Events
Try the future
in the water.
The Lavajaw Swim Tech Conference: 16 lanes of new swim technology you can actually try, with the developers beside you showing coaches how it really works.
Concept event · May 14, 2027 (placeholder) · Proposed venue: Calvin University
Lavajaw Swim Tech ConferenceMay 14 · 2027
Register now · 16 showcase lanes
08 // Team Systems
Your team.
One system.
Lavajaw Teams gives athletes and families one place for team equipment, custom gear, apparel, required items, and program purchases. Lavajaw builds team storefronts around the needs of each organization.
Your Team
Team storeRequired Equipment
Team Gear
Custom Backpack
Team T-Shirt
Team Hoodie
Performance
Lavajaw products. Custom team products. Selected partner brands. One storefront.
09 // Partners + Development
From idea
to water.
Lavajaw combines product development, sourcing, manufacturing, and real-world testing to move useful ideas toward production — and works with manufacturers and partners around the world to do it.
01
Define
- Problem
- Requirements
- Use case
02
Prototype
- Materials
- Samples
- Testing
03
Produce
- Sourcing
- Manufacturing
- Quality
04
Learn
- Sales
- Athlete feedback
- Next iteration
Source it. Build it. Sell it.
The original Lavajaw engine still powers everything we build.
10 // Pilot Program
Test it
with your club.
The fastest way to shape what Lavajaw builds is to try it. We’re opening a small pilot for coaches and clubs: early looks at prototypes, a direct line to the people building them, and a real say in what comes next.
Opening soon · join the waitlist
- Early looks at prototypes
- A direct line to the developers
- Supervised test sessions
- Your feedback shapes the product
- Sprint-focused groups first
- Athlete data stays with the athlete
What should exist next?
Build what
swimming needs.
Athlete. Coach. Team. Camp. Product idea. Start with the problem.
Events // Concept
Swim Tech Conference.
Try it in the water.
One day. 16 lanes of new swim technology you can actually try — with the developers in the water beside you, showing coaches how it really works.
Concept event. The date, venue, schedule and pricing on this page are placeholders while Lavajaw explores hosting a swim technology conference. The venue is proposed and not yet confirmed. We may start with a smaller eight-lane pilot day to test demand. Nothing here can be purchased yet — registering interest just tells us you’d come.
DateFri · May 14, 2027
One-day event. Placeholder date.
VenueCalvin University
Grand Rapids, Michigan. Proposed — to be confirmed.
Showcase16 lanes
One lane per technology or company, open for hands-on testing.
WhoCoaches + athletes
Plus developers, clubs, colleges and brands building swim technology.
01 // Schedule
One day.
Start to finish.
A mock schedule to show the shape of the day. Times and sessions will change.
Doors + registration
ArriveCheck in, pick up your badge, and walk the lanes before the day starts.
Opening keynote: Where swim tech goes next
KeynoteWhat’s changing in training, and what coaches actually need from technology.
Lane showcase · Block 1
LanesAll 16 lanes live. Try new equipment and wearables in the water, with the people who built them.
Panel: Data in the daily training plan
PanelCoaches on what they’d use, what they’d ignore, and what athletes should own.
Lane showcase · Block 2
LanesSwap lanes. Ask the developers the hard questions.
Lunch + merch
BreakEat, regroup, and pick up conference gear.
Developer demos: How it really works
DemosShort, honest demos of how each technology works — and where it doesn’t yet.
Coaches’ test session
LanesCoaches run their own sets on the technology and give feedback directly to the teams building it.
Panel: Athlete data, privacy and young swimmers
PanelWho owns the data, who can see it, and how to protect minors.
Lavajaw Labs reveal
RevealA first public look at new prototypes, saved for the people in the room.
Closing + lane awards
ClosingWhat we learned, who impressed us, and what happens next.
Social
SocialStay, talk shop and keep testing.
02 // Book a lane
Rent a lane.
Show it working.
Developers get a lane to demonstrate new swim technology while coaches and athletes try it. Pick the lanes you’d want — this is a request, not a purchase. Sample rate shown.
Select one or more lanes.
- Your own lane for the full day, with signage
- Hands-on time for coaches and athletes in both showcase blocks
- A slot in the developer demo session
- Lane name on the big scoreboard
03 // Tickets
Get in
the water.
Sample pricing for planning. Final prices and availability to be announced.
Coaches
Coach
$45 sample
- Full-day access
- Coaches’ test session
- Direct time with developers
Athletes + students
Athlete
$25 sample
- Full-day access
- Try every lane
- Accompanied if under 18
Clubs + teams
Group
$350 sample · 5+
- Five or more attendees
- Reserved group seating
- Group test slot
04 // Scoreboard
Put your brand
on the big board.
The conference scoreboard runs all day. Brands can sponsor a lane, take over the board between sessions, or become the title sponsor. Sample pricing.
- Lane sponsorYour name on a lane and the board$750 sample
- Scoreboard spotlightFull-board takeover between sessions$1,500 sample
- Title sponsorNaming, keynote slot and every lane$10,000 sample
Lavajaw Swim Tech ConferenceMay 14 · 2027
Scoreboard spotlight · your message here
05 // Merch
Wear the day.
Conference gear, sold at the event and online. Concept previews — designs and availability to come.
Conference Tee
Hoodie
Team Cap
Lane Pass + Lanyard
Tote Bag
06 // Also on the calendar
More ways
to be in the water.
Lavajaw focuses on events that test technology and teach — not on running swim meets.
CampsHigh Velocity
Sprint-performance camps and clinics where equipment gets tested with real athletes.
ConceptSprint Invitational
A sprint-only time trial with live data on the big board — an idea for later, not a sanctioned meet.
PilotSwim Tech Day
A smaller eight-lane day to prove the conference idea before scaling to sixteen lanes.
Register now
Tell us you’re coming.
Register interest, request a lane, ask about the scoreboard or offer to demo. We’ll follow up as the event takes shape.
Shop
Lavajaw equipment.
Checkout and customer accounts are handled securely by Shopify.
The Lavajaw store is being set up. Check back soon.
Contact
Talk to Lavajaw.
One front door. Tell us who you are and what you’re after, and the right person gets back to you.
01 // Pick your door
Who are you?
Coach or clubTest Lavajaw prototypes with your team.
ManufacturerYou build things well and want to build with us.
Distributor or international partnerYou serve swimmers in your region.
Developer or exhibitorShow your swim tech at the conference.
SponsorPut your brand in front of the swim world.
MediaPress, podcasts and creators.